Support Systems – Provide one-on-one and/or group franchise business coaching to both franchisors and franchisees. Part of this process is strengthening leadership skills and personal development while optimizing the bottom line with instruction on the essential building blocks of every business. Harper-Simonsen is experienced with domestic support and training as well as for international business partners.
Communication – Enlist communication systems from written to web-based to increase "touch" to franchisees each, day, week, month, etc. Prevent "us and them" mentality and build relationships within system to become more effective as a team.
Marketing – Develop “Active” vs. “Passive” marketing plans and details for the biggest "bang for the buck."
Sales – Create a step-by-step sales process which recognizes that "hard sales" are a thing of the past. Coupling specific techniques with an emotional element will overcome fear of selling on the part of both owners and staff.
Customer Service– Assist franchisors and franchisees with customer service techniques to create a first class experience for each and every person with whom they interact.
Staffing Issues - Assist with interview questions, want-ad verbiage, and more in order to identify, hire, train and retain the strongest possible staff.
Public Relations - Write effective press releases for the franchisor as well as for individual franchisees.
Franchise Development/Sales –Utilize franchise sales professionals to increase development nationally as well as internationally using a precise and systematic “see, hear, touch and feel” franchise development process.
Conference Coordination – Oversee and assist franchisors with planning regional and national conferences. Plan overall direction, site selection and detail coordination. Assist in raising money with vendors and keeping to a strict budget.